Sempre is equipped with Udog’s innovative, brand-new Twist Tech dial system. This patented micro-adjustment system ensures a precise and even fit, delivering greater stability and lasting comfort – all day long.
Udog was founded in 2021 by Alberto Fonte, a passionate cyclist from the very beginning and former Brand Manager at fi’zi:k, as well as Sales & Marketing Director at both Pinarello and Kask. With his deep love for the sport – in all its disciplines – and years of experience as a competitive rider, Alberto decided, after fifteen years in the industry with some of the most iconic brands in the cycling world, to chart his own course. The result: a new, unique cycling brand with its own vision.
Udog has just one goal: creating the most beautiful shoes – in both performance and design – for every cycling enthusiast. Udog has developed unique shoes for people who love cycling just as much as they do. Udog believes that there is an underdog in each of us, and that it is precisely this spirit that drives us to excel in everything we do.
Would you also like to become an exclusive Udog dealer? Then get in touch with your Account Manager.