The unique hypotonic sport drink contains less sugar and more electrolytes. The energy bars are titled as the best and tastiest. As a quick energy booster, there are energy gels. For optimal recovery after a strenuous effort, there are diverse protein bars.
…. after the founder, the English cyclist Steve Jennings, revalidated after an accident. Steve rode his road bike into an open door of a follow car and ended up in the hospital with several fractures. During his rehabilitation process, he was administered a carbohydrate mix from the hospital that made him feel very good and energetic. After his recovery, Steve decided to commercialize this unique “energy mix” to the cycling peloton.
However, this product was so pure that at first it was not suitable for commercial purposes. He got in touch with some scientists and together they developed a “super drink”. With this, the first Maxim product was born and Steve called it Maxim Original. Maxim became the official supplier to the British Olympic team at the Barcelona Games (1992). After the Olympics, Steve really discovered the potential of his 'super drink' and made it available to all endurance athletes. Maxim really became “hot” in the UK.
After this initial success, several types and flavors of sports nutrition followed, including energy bars, sports drink powder, energy gels, drinking gels and protein bars. Maxim Sports Nutrition has an extensive range of highly efficient sports nutrition for cyclists, runners, mountain bikers, triathletes and other endurance athletes. An extensive range of unique products, developed on the basis of scientific research and developments. Every day Maxim is still busy optimizing its range and adapting it to the needs of individual (top) athletes. This often leads to surprising products from which you as an athlete can benefit!
